Should content creators & influencers be giving our content for free?

Should we, content creators and influencers, be giving our content for free? In the influencer world, a lot of things start off with exchange collaborations. What does this mean? Influencers or content creators receive hotel stays, clothes, or any sort of products or services in exchange for content creation or promotion in the form of a blog post, Instagram post, Instagram stories, Reels, TikTok, or YouTube videos.

Your First Collab

We all started somewhere and got super excited when we got our first collaboration. It’s a big milestone and a very proud moment when you start getting noticed. We’ve been there.

Growing a following and starting an Instagram career is much more than taking a photo, adding a filter, and posting it. A LOT of work, time, and money are invested into an Instagram account. And yes, sometimes it’s amazing to be able to collaborate with brands or hotels you love in exchange for a free night stay or products that align with your personal brand.

Should You as a New Influencer/Content Creator Be Giving Your Content for Free?

Now, here is where we draw the line; this goes to all of you who are starting a career as content creators or influencers…

So, what should you do if you get approached by brands that want you to create content for them, for free?

If you are starting, if it feels right to you, and the products or services they are offering are ones you’d actually purchase yourself, then there is no harm in gifted collabs. However, there’s one thing you should always take into consideration: your work has value. You’ve spent countless hours learning how to use that camera you invested in, how to take the perfect shot, edit photos on Lightroom, be consistent on social media, show your face daily on stories—the list goes on and on. If you feel it would be a win-win situation, take it. If not, don't be afraid to say no!

The Influencer World is Still Unregulated

The influencer world is still unregulated and all our actions can harm or benefit others in our community. It's important we know our value, what we bring to the table, and be able to communicate it properly with brands. It’s crucial we send the right message. If you feel it’s time to charge for collabs, go for it. They might say no, they might say yes. You will never know if you never try.

Don’t get us wrong. We don’t want to monetize every opportunity, nor do we expect you to do it, but if we are not aware of our value and work, who will be? Be more conscious about the time and effort you’ve put into your work. Never underestimate your value—you’ve come a long way!

We know a lot of you will be able to relate, and we are always here to chat! Leave us your comments below or DM us on Instagram @pilianddano. We’d love to hear your thoughts!